An interesting article by CNN and Careerbuilder.com…
“Technology is largely responsible for the shift in expectations and employers’ willingness to adapt to them. Some of the world’s most visited Web sites, such as Facebook and YouTube, made their creators millionaires before their 30th birthdays. For some Gen Y-ers, this is ammunition when entering the work force.
“Companies desperately want to be a part of the Web 2.0/user-generated content, MySpace, YouTube phenomenon. Who better to guide that shift than Gen Y?” asks Matt Dornic, 26, president of the public relations firm 3 Dog Communications.
Dornic reminds employers that this generation of workers not only grew up during a technological revolution, they participated in it.
“We are a people that had cell phones in high school,” he says. “Of course we are going to expect to have the most up-to-date gadgets in order to compete in today’s sleepless digital market.”
Forty-nine percent of employers cite Gen Y’s preference for e-mail or phone calls over face-to-face meetings as the biggest communication gap between Gen Y and co-workers.
So what are companies going to do about it?
Fifteen percent of employers reported modifying their policies in order to appease their Gen Y employees. Of those employers who made changes, 57 percent implemented more flexible work schedules and 33 percent created new recognition programs.
Read full article here: http://www.cnn.com/2007/LIVING/worklife/12/26/cb.generation/
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Great article!