Gen Y

Gen Y: Hard at Work

Psychology and expectations of Generation Y: “Technology is largely responsible for the shift in expectations and employers’ willingness to adapt to them. Some of the world’s most visited Web sites, such as Facebook and YouTube, made their creators millionaires before their 30th birthdays. For some Gen Y-ers, this is ammunition when entering the work force.
“Companies desperately want to be a part of the Web 2.0/user-generated content, MySpace, YouTube phenomenon. Who better to guide that shift than Gen Y?” asks Matt Dornic, 26, president of the public relations firm 3 Dog Communications.” (Excerpt from cnn.com)

From the Mouth of Gen Y

When given an opportunity to pursue their dreams, Gen Y will bring immeasurable success to the company and satisfaction to  associates. A Gen Yer with a shot at their dream is a gold mine for any company. Gen Yers will infuse a company with joyful hard work, fresh ideas, and gratitude. Likewise, when misunderstood, creativity [...]