I'm a Brand Marketing Strategist and Certified High Performance Coach. I am obsessed with helping people share their stories, knowledge and expertise with the world. I believe that when we know something that can help someone, that it's our responsibility to share it with the world.
I've been helping people share themselves with the world and build lucrative, life-changing online businesses for the last 12 years.
In those 12 years, running multiple- multi-million dollar companies, NY Times Best-Selling book launches, and $MM earning product launches, I noticed something I couldn't get over.
As my Information Marketing Expert clients shared their expertise with the world live on stages and in intimate private masterminds, I watched their audiences and masterminds ranging from 10-2,000 people struggle. No matter how much they spent, they struggled... They attended these multi-day events and they felt on top of the world while they were there. They felt they had everything they needed to finally do the thing, whatever it was for them. They left my clients events AMPED. They were crying with joy and relief, high-fiving, and they'd found new growth friends to cherish for a lifetime.
It all seemed to be everything they needed.
Someone to tell them how they did it: Check.
New ideas: Check.
However, no matter how much these people spent to learn what to do in order to build a business of sharing their knowledge and expertise with the world (and many of them spent HUNDREDS of THOUSANDS of dollars), only about 1% ... ONE PERCENT!!!! ever took what they learned from these events and high-level masterminds and were able to IMPLEMENT and EXECUTE these beautiful vision and grand plans.
It wasn't because they weren't intelligent, or unmotivated, or what they wanted to share with the world was a dud of an idea. These people were all high performers, they were successful in so many other areas of their lives. It wasn't because they lacked the software, the programs or tools to make an online business work (many of them literally signed up for all the programs while still sitting in the audience of these events as expert speakers shared their personal resources).
Not at all.
Then what was it? I wondered to myself 9 years ago.
What was it that they lost between the last day of the event or mastermind and 3 days later (and beyond)
Here's what it was... They left inspired, motivated, hopeful, brave, and bold. They found and celebrated parts of themselves they'd never known to seen before. They had tools (many of them an overwhelming amount of them).
However, they lacked the hands-on application where they took the expert speakers success, resources, tools, business and story and applied it to their own life. So when they got home, they had pages of notes, names and numbers of amazing new friends, and way too many subscriptions to all the programs they were told they'd need to start their business,
They lacked a path, a plan, a process, and someone to guide them step-by-step through the birth of their own new business. While they had a mentor or trainer to tell them how they did it themselves and what tools to use, these people didn't have someone to tell them the right steps to take, where to invest their money and resources, when to purchase a tool and why, what platform works best for their specific needs and goals, who to hire to help them, a (realistic) task list and launch timeline and ACCOUNTABILITY to actually do the thing they've dreamed of for so long.
That's my job. I help my clients, reverse engineer their goals, live into their values, honor the lifestyle and contribution they want to share with the world, find their own voice, develop a plan, design products and programs, and implement and LAUNCH their own products and programs in the world. That's right, I'll sit with you on the phone or over text while you hit that "SEND" button and I'll cheer the loudest when you get your first, 25th, 100th customer and beyond...
Seriously, I will.
You really can do this. You are capable and your ideas and gifts that you're passionate about sharing with the world are good enough... and for many of you, they're life changing.
Check out a few my texts with one of my clients, Brandee, who just launched her new 2020 online membership program and course! She went from no email list, to a full course, membership program, and 105 paying membership clients on her FIRST LAUNCH! How amazing is that?! I love what I do and I hope it shows. You'll get to work, you'll make it happen (I'll show you how), and we'll have a darn good time while we're at it!
"THANK YOU for all your support, dedication, excellence and everyday AWESOMENESS, Lacy. When I needed your support more than ever, when our team needed you, when my health and our events and launch hung in the balance, you stepped in and stepped up. I'll never forget it and I'm so grateful. You're incredible."
"Lacy is the BEST people person on the planet. She's great for creating a positive culture. We did 3 New York Times Bestselling book launches with Lacy on our team. If you are looking for someone who can come in and create a positive culture in your business, find those key people that you need to have on your team, and keep everyone focused, on task, and happy doing what they're doing, Lacy Kirkland is your gal. I can't recommend her highly enough. I will always be grateful to her for what she has done for my business."
"The way you have celebrated and cheered me on the last few months, has allowed me the opportunity to see how good it feels and pass that onto this community. The feedback I'm getting and the sense of belonging these women seem to be experiencing is truly a beautiful thing to experience. Thank you for loving on me and believing in me so I can love on them and build them up!"
"I can’t begin to express how I feel that we’ve already seen your value for the month… and it’s only the 10th! You are exactly what we needed. Thank you!"