I study what makes people feel happy, purposeful, and ALIVE. I'm fascinated by what we value most and what we'll wish most at the end of our lives... I use this information to help others develop habits, beliefs, routines, and lives that lead to a bold, deliberate and purposeful life. One they'll be proud to look back on many years from now. 



Lacy Kirkland is a Certified High Performance Coach, writer, speaker, consultant, and corporate leadership trainer. For the last 11 years Lacy has coached, consulted and trained Executives in hospitality brands including: MGM, Ameristar, Mandarin Oriental and Foxwoods. She also works with startups and personal/professional development brands to develop world-class company culture across brands for experts including Brendon Burchard and JJ Virgin among others. 

Lacy uses her 25+ year background in personal development and her training in communication, mediation and conflict resolution as well as coaching to get immediate results for clients and their teams. 

If you are anything less than ECSTATIC about yourself, your life, your relationship, your company, your job, and the people you work with,Lacy can help. Apply here to book a free strategy session with Lacy.  

Lacy is known for:

  • Moving high achievers from a life of accomplishment without fulfillment to living value driven lives.
  • Facilitating engagement toward higher employee retention, greater ROI, deeper connection with peers, the brand, their goals and passions both personally and professionally, and the daily habits that allow people to create lives they aspired to. 
  • Getting clients UNstuck.
  • Leading clients to live a life of choice, beyond their circumstances.
  • Gaining greater passion, clarity, purpose, courage, energy, and productivity.
  • Developing a positive mindset for greater success and happiness.

Lacy's accomplishments include:

    • Moving people to completely change their lives for the better.
    • She has worked behind the scenes to create and run some of the most successful online product launches to date for clients including JJ Virgin and Brendon Burchard.
    • In just two years for one client, she co-created and ran 3 NY Times Best-selling book launches, (two of which were in the same year!), built and ran a multi-million dollar earning affiliate marketing program, grew her client's email lists by 300,000 people from one NY Times launch, co-designed and rolled out 10+ product and program launches, and developed a Customer Support system able to process 10,000 emails/week seamlessly.

Lacy believes that if we know something that can help someone, it's our responsibility to share it. That's how she runs her businesses and lives her life. She feels fortunate to serve so many heart-centered people with dreams and goals of making our world a better place each and every day. 

When she's not traveling, she spends most of her time in favorite Oregon Coast beach town with her wife, Maggie and their Italian Greyhound, Ruby Slippers.



I grew up going to personal growth events and reading Personal development, motivation, and positive psychology not only changed my life, it saved my life...

I was born 2 months premature and I weighed 3 lbs. I was born with a birth defect that 1/300,000 babies were born with at the time, that required immediate surgery. Doctors told my parents to give up on me, that I probably wouldn't survive anyway, and that if I did, that I would never live a normal life. My parents refused to listen and thankfully a procedure developed just 2 years before I was born, saved my life.

At the age of 15, I battled severe depression. Every single day at school, I called my Mom from the payphone outside with the 35 cents I took from my Dad’s change bowl each morning. Fortunately for me, my Mom always picked up the phone and I kept battling my own inner gremlins.

By the time I was 16, I was diagnosed with chronic pain as a result of damaged nerves, told I would be disabled for the rest of my life, would never have a real job, would be numbed by pain pills, and wouldn't amount to anything.

At the age of 17, I battled 2 life-threatening bacterial infections.

By 19-years-old I had undergone 5 major surgeries.


I taught myself how to heal from depression and chronic pain and I now teach people how to heal their own physical and emotional pain. I have dedicated my life to helping people create lives beyond their circumstances in order to advance their own lives and careers.

I love studying the human condition and I’ve spent the last 25 years studying healing, communication, relationships, conflict resolution, happiness, success and emotional intelligence. I speak and write about life with my wife, Maggie, in an effort to teach people how to build and nurture emotionally intelligent lives and relationships.

I never set out to be a writer. I found it because it helped me make sense of the world as a teenager. I write now because I find that I become a better person, a greater lover, a more brave human, a loving soul, and a more empathetic creature through writing. I write because it leads me home, to myself, to greater connection and understanding. I share my writing because people tell me it helps them and I believe that if we know something that can help someone, it’s our responsibility to share it.


I spend my days as a Certified High Performance Coach serving incredible clients, writing about life and personal development, creating video courses and programs, and fulfilling my 17 year old dream of running a positive clothing company, Matter Apparel, that helps people literally wear their care.

When I’m not working, I’m listening to podcasts, playing on the beach, watching as many sunsets as possible, playing with friends and family, hiking, adventuring, reading, watching Netflix with my love, and making yummy food. 

I live with my wife and our Italian Greyhound, Ruby Slippers, in our favorite Oregon Coast beach town.

 If I can help you with anything or support you on your own journey, please do reach out. I'm here and happy to help. The world really does need what you have to give. Keep going, if anyone is going to find their way, it is you. There is always a way. Believe it, and you will find it. 

You matter. You are enough. You belong here.



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